Advertising and Promotion

(buy, buy, buy! Sale, sale, sale!) Advertising is a difficult process. More thought goes into adverts than most people would think. However, good adverts come in many forms and for many different reasons – with 4 distinct categories: Surrealism, Abstraction, Sexuality and Comedy.   Surrealism in advertising can be found in adverts like the old […]

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Corporate Identification

(Hello ma’am, this is the corporation, may we come in?) For this module, I will be examining existing corporate identities and, using them as a basis – will develop my own design for a fictional broadband provider, known as Pulse. The initial – and logical – step in designing this company identity will be to […]

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