(buy, buy, buy! Sale, sale, sale!) Advertising is a difficult process. More thought goes into adverts than most people would think. However, good adverts come in many forms and for many different reasons – with 4 distinct categories: Surrealism, Abstraction, Sexuality and Comedy. Surrealism in advertising can be found in adverts like the old […]Read more "Advertising and Promotion"
(Hello ma’am, this is the corporation, may we come in?) For this module, I will be examining existing corporate identities and, using them as a basis – will develop my own design for a fictional broadband provider, known as Pulse. The initial – and logical – step in designing this company identity will be to […]Read more "Corporate Identification"